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Jennifer Collins

2022 Summer of Science

Summer camps are one of the largest sources of education programming revenue for the Discovery Center. The 2022 campaign includes an emphasis on custom graphics for each camp and animated .GIFs to boost engagement on social media. First month sales of summer camps increased from $5,000 in 2019 to $36,664 in 2022 through targeted summer camp marketing and stronger year-long branding strategies. All Summer of Science materials were designed, animated, written, and marketed by me.

Animated gif of child making lightning appear in his hands. Text at bottoms reads "Be the hero this summer!"

Photo of a child creating electricity with a plasma ball to light a lightbulb with his nose. Text reads "Myth Busters ages 9 through 12. Register today discovery center dot org slash camps.

Animated gif of three girls in lab coats and goggles. Animated doodles of a construction hat, an astronaut helmet, and a stethoscope slowly appear, one on each child. Text reads "Beat summer brain drain!"

Photo of an adult woman showing an inflated pig lung to a crowd of children. Text reads "Mini Med ages 9 through 12. Register today at discovery center dot org slash camps."

Animated gif of a child ridding a bike on a tightrope. The animation is of a rocket flame on the back of the bike that propels the rider across the rope and off the screen. Text reads "sign up today!"

Photo of young children at a large table making crafts. Text reads "Alien Hunter ages 5 through 8. Register today at discovery center dot org slash camps."

Screen clipping of summer camp Facebook post

Screen clipping of summer camp Facebook post

Screen clipping of summer camp Facebook post

Summer of Science camp ad that features a child catching a smoke bubble on a towel

Summer of Science camp ad that features a child catching a smoke bubble on a towel

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